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Real people don't live in corporate offices

If you want to learn about the people who use or don't use your products, you need to Get Out Of The Office (GOOTO).

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Dan Wish
December 12, 2018
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Citation

Wish, D. (2018a, December 12). Real people don't live in corporate offices. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/real-people-don-t-live-in-corporate-offices